ATLANTA – As a result of its efforts to promote and execute its Hispanic Heritage Day event on September 14, 2019, NM State athletics was presented with the Collegiate Licensing Company (CLC) Institution Marketing Award during a virtual ceremony.
The ceremony brought together nearly 200 collegiate licensing leaders and during it CLC, the nation’s leading collegiate licensing company, presented its annual marketing, campus integration, and IMPACT awards to various universities, licensees, and retailers. Of the 200 institutions in contention for this award, the field was narrowed down to three finalists – a group which included NM State.
“Being recognized nationally, with Power Five schools in contention, for this prestigious award is a phenomenal achievement for NM State athletics,” said NM State Director of Athletics Mario Moccia. “We appreciate the hard work of our multimedia rights partners, NM State Sports Properties, as well as our corporate partner Admiral Beverage (Coors Light) to make this event a huge success. With so many options available to today’s college sports fan (broadcast TV, OTT, etc.), our goal has been to make every home contest more than the game. The Hispanic Heritage Day was the premier event for the year. Finally, a big thank you to our marketing department led by Nicole Sack who consistently does more with less.”
National Hispanic Heritage Month spanned from September 15-October 15, 2019, and NM State partnered with Coors Light to kick off the month of recognition with its Hispanic Heritage Day celebration during its football game on Saturday, Sept. 14 against San Diego State.
NM State’s Hispanic Heritage Day celebrated the history and culture of Southern New Mexico and Mexico. Fans were treated to Hispanic-themed food, games and entertainment during pre-game activities. Additionally, many activities for the community to enjoy were presented including themed food trucks, live DJ and mariachi bands – including the US Army National Guard Mariachi Band. World-renowned artist and El Paso native Jari “WERC” Alvarez was also on hand to create a one-of-a-kind NM State themed live mural prior to kick-off.
“We are so humbled that we won this national award from our sister-company CLC for our inaugural Hispanic Heritage Day,” said NM State Sports Properties general manager Mike Pirolo. “NMSSP could not have done it without the support of so many; Mario and the Athletic Department team, the Las Cruces Hispanic Chamber of Commerce, and the marketing and account teams at CLC, the Integrated Marketing and Digital teams in Plano, and especially our title sponsor Coors Light/Admiral Beverage.”